Proclinical is seeking a remote Director of Demand Generation (Consultant) - MedTech, Advanced Visualization & AI.
In this role, you will be responsible for managing and generating demand through marketing and content advertising. You will manage leading-edge, creative campaigns, and deliver integrated multichannel campaigns that leverage the latest technologies to attract, engage, and convert prospects into qualified sales opportunities.
The position is a remote US employee with travel up to 15% for events and/or strategic meetings.
Must be eligible to work in the US.
Job Responsibilities:
- Collaborate with Sales, Product and Marketing Leadership to conceptualize campaigns and translate them into cohesive marketing programs
- Ideate integrated marketing campaigns across a variety of market segments by identifying and messaging product/persona combinations
- Create, manage, and implement quarterly marketing campaign calendar, including deliverables, due dates and assignments of project tasks.
- Develop, plan, and execute paid digital marketing strategies and initiatives
- Oversee our social media engagement of the company through content syndication programs, prescribed posts, and governance analysis of employee social activity.
- Manage and improve online content, considering SEO and Google Analytics
- Partner with subject matter experts to create proactive and reactive Sales materials for the field and for marketing campaigns/events including Customer Case Studies & References, White Papers, Presentations, Solution Sheets, objection handlers, videos, blogs and other collateral.
- Must be able to communicate, work cross-functionally and interface with numerous internal and external roles daily
- Drive the development and management of integrated marketing programs and lead generation efforts including Install Base, Competitive Takeouts, Account Based Marketing, Inbound Marketing, and end-to-end funnel content creation.
- Provide training on sales enablement tools regarding new product introductions and supporting campaigns.
- Measure and optimize all digital marketing channels to acquire a qualified, engaged pipeline of leads.
Skills and Requirements:
- Bachelor's Degree required, preferred experience in Business Marketing/Management
- 7+ years of marketing experience with a software or MedTech background. Experience in Healthcare Software, Medical Imaging, Radiology desired.
- Excellent verbal skills with a history of developing, supporting or delivering C-level presentations.
- Strong storyteller as well as copy editor - overall excellent writing skills mandatory.
- Solid understanding of project management including the ability to identify/resolve issues, manage risk, develop detailed work plans and specifications, recommend resource allocations and run team meetings
- Recent experience managing Web projects end-to-end (timelines, work breakdowns, scheduling, etc.)
If you are having difficulty in applying or if you have any questions, please contact Manon Fuller at +(1) 323-319-3090 or m.fuller@proclinical.com.
Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.
Proclinical Staffing is an equal opportunity employer.
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