Director of Digital Marketing

Proclinical are recruiting for a Director of Digital Marketing to join a medical communications organisation. This role is on a permanent basis and is located in Washington, DC.

Responsibilities:

• Train associates on how to efficiently recognise and carry out digital marketing practices, with the goal to build out a separate digital division that you will manage.
• Comprehension of the client's goals and carry out efficient digital marketing campaigns to fulfil these, adhering to organisational guidelines.
• You will plan and implement omni-channel digital marketing campaigns on both an internal and external basis to comply with tactical goals, through the use of multiple channels which involves SEO/SEM, PPC, and paid social.
• The ideal candidate will measure and report on performance of all digital marketing campaigns and examine against objectives such as ROI and KPIs.
• Other duties to be assigned.

Key Skills and Requirements:

• Exhibited experience in digital marketing, with knowledge in paid social would be ideal.
• Familiarity working within healthcare of life sciences.
• Acquaintance working within an agency setting.
• Comprehension of SEO and UX and google adverts.
• A creative individual with know-how of recognising target audiences and devising digital campaigns that engage, notify and motivate.
• Communication skills both verbally and in writing.
• Works well with others.
• Passionate about digital marketing with the capacity to train others.
• Capable of leading projects.

If you are having difficulty in applying or if you have any questions, please contact Catriona Gray at +1 646 779 7970.

Proclinical is a specialist employment agency and recruitment business, providing job opportunities within major pharmaceutical, biopharmaceutical, biotechnology and medical device companies.

Proclinical Staffing is an equal opportunity employer.

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